Search + Discovery

No, and no ethical provider can. Organic rankings are decided by search engines, not by anyone you hire, and they shift with competition and algorithm changes. What can genuinely be worked on: the technical foundations, content, local presence and consistency that make a business more findable and more credible across the surfaces customers actually use.

SEO is the broad discipline of being findable and well-represented in search engines. Local search focuses on map results, the Google Business Profile and area-based queries. AI search visibility concerns how accurately AI assistants understand and describe a business when people research with them. They overlap heavily: consistent facts, clear structure and genuine content feed all three, which is why Founder Flite scopes them as one connected discovery system.

AEO, answer engine optimisation, is the practice of structuring content so that systems assembling direct answers, such as search features and AI assistants, can retrieve and cite it accurately. In practice it means answering real questions precisely, on pages machines can parse, with consistent facts about the business. It complements SEO rather than replacing it.

GEO, generative engine optimisation, extends the same concern to AI systems that generate answers from what they have read: making a business easy to understand, verify and describe correctly. No technique guarantees inclusion in AI-generated answers. The honest work is clarity, consistency and evidence. Our article Search is becoming a research journey explains where this fits.

Months rather than weeks, as a rule. Technical fixes and profile improvements can move quickly, while content and authority build gradually, and the timeline varies with the market's competitiveness. Any provider promising fast guaranteed movement is describing something other than organic search.