FOUNDER FLITEFLITE LOG · FF / 001
Electrician and air conditioning website design for CoolTech
- SECTOR
- Electrical and air conditioning
- LOCATION
- Sydney
- Website strategy
- Content structure
- Design and development
- Search foundations
- Quote journey
Founder Flite designed and developed a website for CoolTech Electrical & Air Conditioning in Sydney. The project organised electrical, air conditioning and EV charging services into dedicated pages, with a quote journey designed to help customers explain what they need.
The brief
CoolTech offers several services that customers approach with different questions. Someone considering ducted air conditioning needs different information from someone arranging an EV charger installation or requesting an electrical repair.
The website needed to make that range easy to understand while presenting one consistent business.
- ELECTRICALAIR CONDITIONINGEV CHARGING
Choose a service
Describe the job
Request a quote
Three service areas connect to a quote journey designed to help customers explain the work they need.
Service pages with a clear purpose
We organised the website around the main service areas, with dedicated information for ducted air conditioning and EV charging. This gave each subject space for useful explanations and a relevant next step.
Service-area information helps visitors understand where the business operates. About and contact pages provide context beyond the individual service being considered.
A more useful starting point for a quote
The quote journey was structured to distinguish the type of work a visitor needs, including new installations and repairs. That helps turn an initial enquiry into a clearer description of the job.
The aim was to collect relevant information without asking customers to understand the technical solution before speaking to the team.
Design across desktop and mobile
The build brought together service navigation, responsive layouts and considered motion. The technical work included page titles and descriptions, structured data and search discovery files, giving the published content an organised foundation.
What the project delivered
- A custom website covering the business's core service areas.
- Dedicated ducted air conditioning and EV charger content.
- Service-area, about and contact information.
- A structured quote enquiry journey.
- Responsive design and technical search foundations.
The completed website provides a place to explain the services and receive enquiries.
Planning a website for your electrical business?
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