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FOUNDER FLITESYD

FF / FIELD NOTES

FROM THE FLITE DECK

What we are seeing from the work.

Field notes from the operating side of digital growth: positioning, websites, search, lead flow, AI, automation and the systems that connect them. Written from the problems we work on, not from a publishing calendar, and only when there is something useful to say.

WEBSITES
Why a new website will not fix an unclear offer
The most common website brief often hides a positioning problem.
7 July 20267 MIN READ
LEAD FLOW
The lead arrived. What happened next?
Most businesses lose the enquiry after the click, not before it.
7 July 20266 MIN READ
AI
When AI is the wrong solution
Technology theatre costs more than it returns. How to tell the difference.
7 July 20267 MIN READ
SEARCH
Search is becoming a research journey
Google, maps, reviews and AI assistants now share the same customer.
7 July 20267 MIN READ