FOUNDER FLITEFLITE LOG · FF / 001
Sydney counselling practice
- SECTOR
- Mental health
- LOCATION
- Sydney, Australia
- ENGAGEMENT
- Positioning, website, search foundations
STARTING POSITION
The practice was growing by word of mouth while its website worked against it: dated, slow on mobile, and sitting awkwardly against AHPRA advertising guidance.
THE DESTINATION
A calm, compliant presence that turns referrals into booked clients.
WHAT WE FOUND
The brief asked for a new website. The review confirmed the deeper needs: copy that stayed on the right side of the advertising guidelines, a clearer picture of who the practice is for, and a simpler path from arriving to booking.
THE FLITE PLAN
Clarify the positioning first, then rebuild the website around a calm reading experience, plain-language copy checked against the guidelines, and a booking journey with as little friction as a nervous first-time client needs.
WHAT WE BUILT
A custom website designed to put anxious visitors at ease, AHPRA-aware copy, online booking connected to the practice calendar, and search foundations for the areas the practice serves.
THE RESULT
The new site is live with the compliance and booking foundations in place. Enquiry and search performance is now being measured, and numbers will be published here only when they mean something.
WHAT HAPPENS NEXT
Local search visibility and content for the practice's core service areas.